Declining revenues from CD sales has seen Major and Indie labels move away from traditional contracts towards the encompassing 360 deal, to secure income from all areas of an artist's music and image, but there are complex variations around with some scary percentages attached.

ITL's 360 approach is fair, simple, and transparent.

Our share of all revenue is just 20%, on everything, posters, CDs, booking fees, licensing, royalties, whatever revenue comes in that's what we get. Our artist's share is 80% and all costs are deducted from the artist's share.

Costs deducted do not include any part of the day to day expenditure required to operate ITL.